045 Systems 01

Store Chat AI

Launching

Answers customer questions in your store chat, in your voice, using what it knows about your products — and hands the conversation to a person the moment it hits something only a person should decide.

System01
PlatformSHOPIFY
StateARMED
01 / FUNCTION

What it
does

One job, carried end to end. It is not a helpdesk, not a ticketing system, and not a chatbot that collects an email address and promises someone will be in touch.

01

Answers the question

Sizing, stock, materials, care, delivery, returns policy. The questions that arrive forty times a week and get the same answer forty times.

02

Knows your catalogue

It reads your products rather than guessing from a generic model. When a variant sells out or a description changes, the answer changes with it.

03

Sounds like you

It takes its tone from the way your store already writes. A brand that is dry stays dry; a brand that is warm stays warm.

04

Knows when to stop

Refunds, disputes, anything with a decision attached — it hands the whole conversation to a person with the context already assembled. Nobody has to repeat themselves.

02 / CHANNEL

What it
sounds like

The point of this page. Read the answers and decide whether you would be happy with them going out under your name.

Example · not a live session
Store Chat AI · example session Simulated
Customer will the large fit me? i’m usually a 12 in everything
Store Chat AI A 12 usually lands between our L and XL on this one — it’s cut slim through the shoulder. If you want room to layer, take the XL.
Customer ok and can it get here before saturday
Store Chat AI To a metro address, yes — express orders placed before 2pm today go out the same afternoon. I can hold this in your cart while you decide. Checked: shipping rules
Customer is the navy one the same fabric as the black
Store Chat AI Same fabric, same weight. The navy is a slightly heavier dye, so it holds colour a bit better through the first few washes. Checked: product data
Customer actually i want to return the boots i got last month
Store Chat AI That one needs a person. I’ve passed the whole conversation to the team with your order attached — nobody’s going to ask you to repeat yourself. Handed to a human
Illustration: example conversation, not a real customer
03 / SEQUENCE

How it
goes in

Four steps, none of which require a developer. If any of them turn into a project, that is our problem to fix, not yours.

01

Install

Add it to your store. Nothing in your theme has to change.

Step 01
02

Point it at your catalogue

It reads your products, policies and pages so its answers come from your store rather than from thin air.

Step 02
03

Set the line it won’t cross

You decide what it answers alone and what always goes to a person.

Step 03
04

Watch the first week

Read what it said. Correct anything that was not how you would have put it. It takes the correction.

Step 04
04 / SPECIFICATION

The
detail

What is settled, and what is still moving. We would rather leave a row blank than fill it in with something we have to walk back.

Try it Two demo storefronts with the widget running live — a light store and a dark one. Ask them anything a real customer would.
Platform Shopify.
Surface Your store’s chat window.
Reads Products, variants, policies and store pages.
Escalation Full conversation handed to your team, with the customer’s order attached.
Languages English at launch.
Status Launching — not yet published to the Shopify App Store.
Pricing Not set. To confirm
Availability No date published yet. To confirm
05 / COMMS

Ask us
about it

Want to know whether it would handle the questions your store actually gets? Send us three of them and we will tell you straight.